General Motors

All-New Chevy Silverado Reveal


My team and I were awarded a series of projects to help launch the all-new Chevy Silverado. This was a big deal, as 2014 marked the beginning of the third generation of Silverado's. GM was also in the midst of leaving Flash behind for mobile-friendly experiences (everything...including their umbrella site was built mostly with Flash).

The work within the master deck below is the culmination of 3 agencies, so I cannot take full credit for it. However, we developed all of the work and also had a big hand in UX strategy, design and prototyping.

  • Visualizer Web / Mobile / Tablet App
  • Interactive Kiosk App
  • Microsite Design & Framework
My Role(s)
  • Business Development
  • Strategy
  • Interaction Design
  • Creative Direction

The First-Ever “Build Your Own” Mobile Experience

Up until this project, GM had been utilizing Adobe Flash to build all of their vehicle visualizers. I had proposed that we build a "mobile-first" framework, to allow future experiences to be deployed rapidly and cross-platform while maintaining a consistent UX.

We were awarded the Corvette project shortly after.