#Case-Study #App #UX / UI #Platform-Dev
The First Medical & Security App of It's Kind Just for Pilots & Flight Operators
MY ROLE: Project Lead
AGENCY: Xhibit Corp
WHAT I DID: Product Concept, UX Strategy/Research, Led Brainstorm/Ideation Sessions, Budget Planning, Business/Functional Requirements & Work Breakdown
Research & Use Cases
My goal for this project was to make it feel like a pilot's companion app. Something in which they cannot live without when flying to a destination. Their medical guide was very comprehensive, but would only be used in emergency situations. I wanted the app to almost act like a personalized "Trip Advisor", exclusively for pilots and flight departments.
In order to do that, I knew we had to have real-world users to survey. So I wrote up a list of questions and had the Client Reps reach out directly to interview their subscribers. I had the team search for all the aviation apps on the market and then mapped out our competitive advantage.
Features & Application Flow
Features were not easy to put together, as a lot of them required the use of 3rd party API's. I'm not a fan of these types of dependencies, however, it was the majority of the app requirements.
I set up several brainstorm sessions with all of the project stakeholders with the intention of producing actionable user stories. This translated to defined workflows (onboarding, dashboard, alerts...etc). Once all of the high-level features and flow were defined, we had our MVP scope.
Wireframes & Prototypes
We had two experiences to map out: one for subscribers and one for non-subscribers. I sketched out multiple wireframes and had my Creative Director take it from there. We worked together to sketch initial layouts and had the production team build out the rest. I was also constantly working with the client to make sure our team had everything we needed and that they were a part of the design process.
Visual design ran concurrently with the wireframing process. We ran 2-week sprints in which we would wireframe, design & build the completed features. Our efforts prompted the client to standardize their design system in subsequent apps and marketing materials.
Following this project, we were awarded the buildout for iOS & Android Phones, Native Mac App, and Native Windows App for a job well done.
Initial Onboarding (not all shown)
- Tripled Subscriber Rate in 8-Months
- Reduced Churn by 11%
- 5-Star Rating in the Apple Store
- Increased Repeat Purchases on Medical Kits
- Extremely Happy Clients 🙂