All-New Chevy Silverado Reveal
My team and I were awarded a series of projects to help launch the all-new Chevy Silverado. This was a big deal, as 2014 marked the beginning of the third generation of Silverado's. GM was also in the midst of leaving Flash behind for mobile-friendly experiences (everything...including their umbrella site was built mostly with Flash).
The work within the master deck below is the culmination of 3 agencies, so I cannot take full credit for it. However, we developed all of the work and also had a big hand in UX strategy, design and prototyping.
Deliverables
- Visualizer Web / Mobile / Tablet App
- Interactive Kiosk App
- Microsite Design & Framework
My Role(s)
- Business Development
- Strategy
- Interaction Design
- Creative Direction
The First-Ever “Build Your Own” Mobile Experience
Up until this project, GM had been utilizing Adobe Flash to build all of their vehicle visualizers. I had proposed that we build a "mobile-first" framework, to allow future experiences to be deployed rapidly and cross-platform while maintaining a consistent UX.
