Designer, Entrepreneur, Woodworker, Loving Husband & Father
My name is Viet & I've been designing user-centered digital products for over 15 years
As a first-generation Asian-American, I grew up in a very entrepreneurial household. Every day, I'd see my father continuously strive to build his business and learned first-hand, the meaning of ethics and integrity. These values are embedded in the very core of my life as a creative professional, father and husband.
As I started my career, titles like "User Experience / Product Designer" had not yet become mainstream. My team and I were referred to as the "Interactive" team, where we were trained to wear multiple hats across design and development disciplines. This was essentially what would be referred to as a Digital Product Designer today, in which best describes my business + design + development skillset.
My Drive is Relentless...My Innovation, Unrelenting
I've exited 2 successful startups... 1 of which I helped take public before I was 30 (merged with SkyMall). I've built a very successful career that started at Doner Advertising, where I helped shape the online image of brands like Wall-E, Mazda, Expedia, Serta, Eureka and more. Currently, I'm the Lead Product UX Designer for 15 North, where I help shape digital brand experiences for bareMinerals, Nintendo, Aramark and more. I also get to share my passion and mentor talented creative minds across the world.
Business, Design Recognition & Appearances
Best Website & Marketing Firm
UPS Cardboard World
Bush Bean's Duke's Doghouse
2009 20 in their 20s Award
D Business Magazine