My name is Viet & I've been designing user-centered digital products for over 15 years

As a first-generation Asian-American, I grew up in a very entrepreneurial household. Every day, I'd see my father continuously strive to build his business and learned first-hand, the meaning of ethics and integrity. These values are embedded in the very core of my life as a creative professional, father and husband.

As I started my career, titles like "User Experience / Product Designer" had not yet become mainstream. My team and I were referred to as the "Interactive" team, where we were trained to wear multiple hats across design and development disciplines. This was essentially what would be referred to as a Digital Product Designer today, in which best describes my business + design + development skillset.

My Drive is Relentless...My Innovation, Unrelenting

I've exited 2 successful startups... 1 of which I helped take public before I was 30 (merged with SkyMall). I've built a very successful career that started at Doner Advertising, where I helped shape the online image of brands like Wall-E, Mazda, Expedia, Serta, Eureka and more. Currently, I'm the Lead Product UX Designer for 15 North & Free Range Productions, where I help shape digital brand experiences for bareMinerals, Nintendo, Aramark and more. I also get to share my passion and mentor talented creative minds across the world.

When I'm not digitally innovating, I spend as much time as I can with my family & when I'm not with my family, you can find me in my woodworking shop.


Business, Design Recognition & Appearances