My goal for this project was to make it feel like a pilot's companion app. Something in which they cannot live without when flying to a destination. Their medical guide was very comprehensive, but would only be used in emergency situations. I wanted the app to almost act like a personalized "Trip Advisor", exclusively for pilots and flight departments.

In order to do that, I knew we had to have real-world users to survey. So I wrote up a list of questions and had the Client Reps reach out directly to interview their subscribers. I had the team search for all the aviation apps on the market and then mapped out our competitive advantage.