#CASE-STUDY #AWARD #UX / UI #BRANDING-MARKETING
A website builder that Small Business Owners.
MY ROLE: Lead Product Designer & Founder
WHAT I DID: Product Concept & Design, UX, IA, Visual Design & Branding, Platform Development (Up to MVP Launch) & Led a 16-Person Production Team Post MVP
The Brain Dump
Most of my projects start with an intense mind mapping session in which I rapidly jot every word, sentence, or idea that comes to mind. This prevents overthinking and allows me to organize phrases into buckets afterwards. It also spawns sketches and new ideas that I didn't think of and provides a lot of clarity on "what if" workflows. This led to competitor and user research in which I identified salons as the control group.
After refining the mind maps and user research, I started roughing out some system diagrams, wireframes, and visual designs. I started to realize that my setup was very similar to WordPress MU. So I decided to hack WordPress MU using my framework that layers over the ugly WordPress setup.
Normally, I would diagram the architecture after I finish workflows, but I did this in reverse with a more iterative process to see the capabilities of WordPress MU.
- Won Best of the Valley: Web Marketing Firm Award (2016).
- Successful Exit in 2016
- Major Sponsor of The Grand Prix of Scottsdale
- DBusiness Magazine Editor, RJ King Called The Platform, "The most intuitive website maker on the market!"