Meteor Crater

 

The Meteor Crater is a 50,000-year-old crater located in Northern Arizona and was in need of a fresh look and feel. Their marketing agency wanted to revamp the entire brand to increase its visibility both online and offline. I was brought on to unveil the new logo and was also responsible for the design and development of the new website.

THE CONCEPT

My goal was to create an "out-of-this-world" immersive environment to give visitors a taste of what it would be like to be a part of the experience as an insider. As the Meteor Crater had close ties with NASA, I came up with the theme, "Welcome Adventurers and Space Enthusiasts!" Website visitors would be able to learn more about the historic landmark by interacting with website hotspots in an animated and highly engaging ecosystem.

Technologies
  • WordPress
  • CSS3
  • Javascript
  • 3D Animation
My Role(s)
  • Project Lead - Digital
  • Ideation & UX Strategy
  • Creative Direction / Design
  • Animation & 3D Modeling
  • WordPress Development

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Before & After Comparison