Mike Love

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Mike Love Experiential Microsite

Immersing Fans in Pure Nostalgia

This project was a throwback to my Flash Dev days. Our objective was to create a disruptive website that would live for the duration of The Beach Boys 50th Anniversary Tour. I focused on how we could get users to relive their Beach Boy memories while allowing Mike to Interact with his fans. The results were amazing.

THE CONCEPT

An auto side-scrolling timeline of The Beach Boy's wonder years that would immerse fans into pure nostalgia. Learn what inspired the creative genius of Mike Love as the site would visually change in appearance to highlight the excitement and pain that he experienced in each era. This was also an opportunity to collect fan photos and interact directly with Mike.

Technologies
  • HTML Canvas
  • CSS3
  • Javascript
  • Custom Platform
My Role(s)
  • Project Lead
  • UX / UI
  • Ideation
  • Creative Direction