All-New Chevy Silverado Reveal


My team and I were awarded a series of projects to help launch the all-new Chevy vehicle lineup. This was a big deal, as it marked the beginning of the third generation of Silverado's. At the time, most of GM's rich website content was Flash-based—so we were tasked with creating the first mobile experience for the "Build Your Own Vehicle" experience.

  • Visualizer Web / Mobile / Tablet App
  • Interactive Kiosk App
  • Microsite Design & Framework
My Role(s)
  • Business Development
  • Strategy
  • Interaction Design
  • Creative Direction

The First-Ever “Build Your Own” Mobile Experience

Up until this project, GM had been utilizing Adobe Flash to build all of their vehicle visualizers. I had proposed that we build a "mobile-first" framework, to allow future experiences to be deployed rapidly and cross-platform while maintaining a consistent UX. This framework debuted with Chevy Silverado and the new Corvette.

The results set the bar for how consumers would customize their vehicles in the future. Our framework became the standard used by their new Agencies of Record.