My team and I were awarded a series of projects to help launch the all-new Chevy vehicle lineup. This was a big deal, as it marked the beginning of the third generation of Silverado's. At the time, most of GM's rich website content was Flash-based—so we were tasked with creating the first mobile experience for the "Build Your Own Vehicle" experience.
- Visualizer Web / Mobile / Tablet App
- Interactive Kiosk App
- Microsite Design & Framework
- Business Development
- Interaction Design
- Creative Direction
The First-Ever “Build Your Own” Mobile Experience
Up until this project, GM had been utilizing Adobe Flash to build all of their vehicle visualizers. I had proposed that we build a "mobile-first" framework, to allow future experiences to be deployed rapidly and cross-platform while maintaining a consistent UX. This framework debuted with Chevy Silverado and the new Corvette.